Egan, John, 1952-
Marketing communications / John Egan
Thomson Learning,, 2007
 Buku Teks
Clow, Kenneth E., author
Integrated advertising, promotion, and marketing communications
Pearson, 2016
 Buku Teks
Sena Putra Pratama, author
Program perencanaan komunikasi pemasaran terpadu United Bike = Integrated marketing communication plan United Bike
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Tugas Akhir
Tarigan, Pertemuanta, author
Rencana komunikasi program pemasaran mobil Smart Fortwo tahun 2012 = Communications plan for marketing program of Smart fortwo car in 2012
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi (Open)
Belch, George E., author
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2001
 Buku Teks
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