Egan, John, 1952-
Marketing communications / John Egan
Thomson Learning,, 2007
 Buku Teks
Clow, Kenneth E., author
Integrated advertising, promotion, and marketing communications
Pearson, 2016
 Buku Teks
Tarigan, Pertemuanta, author
Rencana komunikasi program pemasaran mobil Smart Fortwo tahun 2012 = Communications plan for marketing program of Smart fortwo car in 2012
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi Open
Belch, George E., author
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2001
 Buku Teks
Belch, George E., author
Introduction to advertising promotion : an integrated marketing communications perspective
Irwin, 1993
 Buku Teks
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