Rasyidah, author
Analisis pengaruh overall advertising involvement terhadap outcome behaviour pelaku usaha mikro studi kasus iklan Masyarakat Ekonomi Asean MEA di televisi = analysis of the influence of overall advertising involvement towards the outcome behaviour of micro business players a case study of the advertising of Asean Economic Community on television
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Fajar Nurrohman Haryadi, author
Analisis pengaruh overall advertising involvement terhadap brand attitude serta dampaknya terhadap consumer behavior = Analysis of the effect of overall advertising involvement on brand attitude and its impact on consumer behavior
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis (Membership)
Eva Latifah, author
Analisis hubungan efektivitas iklan dengan ekuitas merek : studi kasus pada iklan televisi produk Axe = Analysis relationship between advertising effectiveness and brand equity : case study Axe's television advertising / Eva Latifah
2013
 UI - Tesis (Membership)
Prita Paramitha Rahmayani, author
Hubungan terpaan iklan dengan afeksi terhadap sikap pada merek: studi kasus iklan transformasional di televisi = The relationship of advertising exposure with affection on brand attitude: case study of transformational advertising in television
2018
 UI - Skripsi (Membership)
Murti Dewi Hani, author
Pengaruh Iklan CSR terhadap Reputasi Perusahaan (Studi kasus: Iklan CSR Pertamina) = The influence of CSR Advertising towards Corporate Reputation (case study: Pertamina's CSR Advertising)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Tesis Membership
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