Analisis pengaruh fashion involvement, positive emotion, dan hedonic consumption tendency terhadap impulse buying behavior pada produk pakaian merek "X" : studi kasus di Mal Taman Anggrek
 Artikel Jurnal
Yumna Maisara, author
Pengaruh Karakteristik Konsumen dan Presentasi Produk Secara Online Pada Pembelian Impulsif Produk Pakaian Oleh Generasi Z di Tiktok Shop = The Effect of Consumer Characteristics and Online Product Presentation on Online Apparel Impulse Buying by Generation Z at Tiktok Shop
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Muhammad Naufal Yugapradana, author
Pengaruh atribut produk terhadap pembelian pakaian jadi online secara impulsif di Indonesia peran dari utilitarian browsing dan hedonic browsing = The effect of product attributes on apparel e impulse buying in Indonesia the role of utilitarian and hedonic browsing
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Ayuning Puji Widya W., author
Analisis faktor online impulsive buying: dalam perspektif impulse shopper dan system users = Analysis of online impulse buying: a perspective of both impulse shopper and system users
2018
 UI - Skripsi (Membership)
Mustika Hayati, author
Analisis pengaruh browsing dan usage intensity terhadap urge to impulse purchase dan impulse purchase pada Instagram bisnis = Analysis of the impact of browsing dan usage intensity towards urge to purchase and impulse purchase on Instagram business
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
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