Nindya Iswari Hayuningrum, author
Analisis pengaruh persepsi atmosfir gerai ritel terhadap nilai belanja utilitarian dan hedonik dan kepuasan pelanggan studi kasus pada ritel ace hardware Indonesia = Analysis of retail outlet s atmospheric perception effects on hedonic and utilitarian shopping value and customer satisfaction at ace hardware Indonesia / Nindya Iswari Hayuningrum
2014
 UI - Skripsi Membership
Muhammad Fauzi, author
Pengaruh motivasi pengguna media sosial terhadap word of mouth intention dalam fashion online shopping = Effects of social media user s motivation toward word of mouth intention of fashion online shopping
2015
 UI - Skripsi Membership
Fahri Razaly Aziz, author
Pengaruh Motivasi Belanja Hedonic, Motivasi Belanja Utilitarian, dan Motivasi Belanja Social terhadap Purchase Intention pada Konsumen Pembeli Skin Mobile Legends di Akun Twitter @Mlbbfess = The Influence of Hedonic, Utilitarian, and Social Shopping Motivations on Purchase Intention among @Mlbbfess Twitter Followers.
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Skripsi Membership
Mohammad Khalief Aditya, author
Pengaruh engagement motivations perceived value dan satisfaction terhadap mobile engagement intention studi kasus smartphone merek Samsung = The influence of engagement motivations perceived value and satisfaction against mobile engagement intention case study of brand Samsung smartphone / Mohammad Khalief Aditya
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
Mareta Putri Listiandini, author
Karakteristik lokasi belanja pakaian mahasiswa Universitas Indonesia berdasarkan motivasi belanja utilitarian dan hedonis = Shopping clothes location characteristics of University Indonesia students based on utilitarian and hedonist shopping motivation
2017
 UI - Skripsi Membership
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