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Novely Siswaningsih, author

Pengaruh interaksi pengguna media sosial terhadap brand awareness dan purchase intention : studi kasus instagram nyx cosmetics = The impact of user interactions in social media on brand awareness and purchase intention : the case of instagram of nyx cosmetics /

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Skripsi (Membership)

Audina Furi Nirukti, author

Pengaruh brand awareness dan word of mouth terhadap keputusan membeli : survei pada pengguna media sosial berbasis lokasi foursquare = Brand awareness and word of mouth influence on purchase decision : survey on social media location based foursquare users

2012

UI - Tesis (Open)

Minarsha Atina Malik, author

Instagram as a Platform to raise Community's Brand Awareness: The Analysis of Social Media Marketing Application, Case Study of Garuda not Yet = Instagram sebagai Sarana Peningkat Brand Awareness untuk Komunitas: Analisis Aplikasi Pemasaran Sosial Media, Studi Kasus dari Garuda Not Yet

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Makalah dan Kertas Kerja

Jeihan Shabira Putri, author

Pengaruh Brand awareness dan Brand Image terhadap Repurchase Intention melalui Customer Satisfaction (Studi pada Wardah Cosmetics) = The Impact of Brand Awareness dan Brand Image on Repurchase Intention with Customer Satisfaction (Study on Wardah Cosmetics)

Fakultas Ilmu Administrasi Universitas Indonesia, 2020

UI - Skripsi (Membership)

Dewa Ayu Kalyana Putri, author

The effect of traditional advertising and social media communication on consumer based brand equity and purchase intention. Case study of FMCG cosmetics industry in Indonesia (Maybelline, Revlon, Wardah) = Pengaruh iklan tradisional dan media sosial terhadap consumer based brand equity dan purchase intention. Kasus: industri kosmetik FMCG di Indonesia (Maybelline, Revlon, Wardah)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Skripsi (Membership)

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