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Marshal Bagus Nugroho, author

Efektivitas strategi promosi pemasaran berdasarkan ekuitas merek : studi kasus produk perawatan kulit = Effectiveness promotional marketing strategy based on brand equity : a case study of skin care product

Universitas Indonesia, 2015

UI - Skripsi Membership

Wimala Puspa Enggaringtyas, author

Evaluasi strategi saluran distribusi online berdasarkan loyalitas merek : studi kasus produk perawatan kulit wanita = Evaluation for online distribution channel strategy based on brand loyalty : a case study of woman skin care product

Universitas Indonesia, 2015

UI - Skripsi Membership

Dewi Silvialestari, author

Analisis strategi komunikasi pemasaran terhadap pembentukan ekuitas merek (studi kasus: strategi komunikasi pemasaran advertising sales promotion event experience dan public relations publicity produk rumah tangga kategori pelicin pakaian) = Analysis of marketing communication strategy of brand equity establishment case study marketing communication strategy advertising sales promotion event experience and public relations publicity of household product brand of wrinkle release spr / Dewi Silvialestari

2015

UI - Tesis Membership

Anak Agung Ayu Dita Suci Pramesti, author

Program komunikasi pemasaran mengacu pada hedonic shopping motives: perencanaan strategi komunikasi pemasaran dalam meningkatkan brand awareness merek perawatan kulit wajah Chavvoskin = Marketing communications program refer to hedonic shopping motives: marketing communications strategy to increase brand awareness of facial skin care brand Chavvoskin

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Tugas Akhir

Edelina Melisa, author

Analisa strategi pemasaran pada aspek promosi dengan pendekatan sistem dinamis: studi kasus produk FMCG = System dynamics approach for promotion in marketing strategy analysis : a study case of fast moving consumer goods product

Fakultas Teknik Universitas Indonesia, 2013

UI - Skripsi Membership

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