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Muhammad Kautsar, author

Pengaruh teks atau teks gambar variasi electronic-word-of-mouth positif terhadap consumer engagement pengguna bus Transjakarta: citra merek sebagai moderator = The influence of text or text image variation electronic-word-of-mouth positive on consumer engagement for bus of Transjakarta: users brand image as moderator

Fakultas Psikologi Universitas Indonesia, 2015

UI - Tesis (Membership)

Dinar Shafati Rahayu, author

Menguji pengaruh variasi electronic word of mouth positif terhadap persepsi kualitas pengguna bus transjakarta citra merek sebagai moderator = Examining the effects variations of positive electronic word of mouth toward perceived quality of transjakarta's users moderated by brand image

Fakultas Psikologi Universitas Indonesia, 2015

UI - Tesis (Membership)

Adji Sumantri, author

Pengaruh variasi elemen Electronic Word-of-Mouth positif terhadap sikap merek pada pengguna bus TransJakarta = The effect of positive Electronic Word-of-Mouth element variation towards TransJakarta bus users brand attitude

Fakultas Psikologi Universitas Indonesia, 2015

UI - Skripsi (Membership)

Romi Aldinori, author

Pengaruh variasi elemen electronic word-of-mouth positif terhadap persepsi kualitas layanan pada pengguna bus TransJakarta = The effect of positive electronic word-of-mouth element variation toward perceived service quality on TransJakarta's users

Fakultas Psikologi Universitas Indonesia, 2015

UI - Skripsi (Membership)

Aulia Dyah Rahmayanti, author

Analisis faktor-faktor yang memengaruhi consumer-brand identification serta pengaruhnya terhadap brand loyalty dan brand advocacy (studi kasus: apparel dan footwear) = Understanding the antecedents of consumer-brand identification and its influence on brand loyalty and brand advocacy (case: apparel and footwear)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Skripsi (Membership)

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