Aruan, Hans Benhard, author
Tahapan untuk terlibat: pengaruh intensity of social media use terhadap engagement in company's social media, perception of corporate reputation dan purchase intention: studi kasus: maskapai penerbangan Air Asia = A stage to engage the effect of intensity of social media use towards engagement in company's social media perception of corporate reputation and purchase intention: study case Air Asia airlines
2016
 UI - Skripsi Membership
Himmatul Ulya, author
Pengaruh Social Media Engagement dan Social Media Advertising Engagement terhadap Advertising Evaluation dan Purchase Intention (Studi pada Instagram) = The Influence of Social Media Engagement and Social Media Advertising Engagement on Advertising Evaluation and Purchase Intention (Study on Instagram).
Fakultas Ekonomi dan Bisnis Universitas Indonesia , 2020
 UI - Tesis Membership
Zahra Lidini Hanifa, author
Pengaruh Social Media Marketing dan Social Brand Engagement terhadap purchase intention pada merek Mad for Makeup = The influence of Social Media Marketing and Social Brand Engagement on purchase intention for Mad for Makeup
Fakultas Ilmu Administrasi Universitas Indonesia, 2024
 UI - Skripsi Membership
Bernadette Dinda Widyadharini, author
The Effect of Employer Branding, Product Branding, Corporate Branding, Corporate Reputation, and Social Media on Generation Z Intention to Apply for A Job Moderated By Social Media: The Case of One of Indonesian State-Owned Bank = Pengaruh Employer Branding Product Branding, Corporate Reputation, dan Sosial Media Terhadap Intensi Generasi Z Melamar Pekerjaan Dimoderatori Sosial Media: Studi Kasus Salah Satu Bank BUMN Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Cheryl Margareth, author
Pengaruh Branded Content Experiences Dalam Media Sosial Instagram Terhadap Customer Curiosity, Brand Engagement, Dan Purchase Intention (Studi Pada Bobocabin) = The Effect of Branded Content Experiences on Instagram Social Media Towards Customer Curiosity, Brand Engagement, and Purchase Intention (A Study of Bobocabin)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
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