Adelia Izza Khairina, author
Analisis pengaruh klaim kandungan zat gizi pada kemasan makanan ringan terhadap brand evaluation dan purchase intention dengan moderasi brand awareness = Exploring the influence of snack packaging nutrient content claims on brand evaluation and purchase intention moderated by brand awareness
2016
 UI - Skripsi Membership
Cara Rodina Joyosugito, author
Analisis pengaruh firm generated content evaluation pada brand awareness, attitudinal loyalty, dan electronic word of mouth motivation terhadap repurchase intention di Traveloka = Analyzing the influence of firm generated content evaluation on brand awareness, attitudinal loyalty, and electronic word of mouth motivation, and how this influences repurchase intention on Traveloka
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis Membership
Iman Ismail, author
Pengaruh Digital Marketing terhadap Attitude toward digital marketing dan Purchase Intention yang dimoderasi Brand Awareness = The Impact of Digital Marketing to The Attitude Toward Digital Marketing and Purchase Intention Moderated by Brand Awareness
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Riyan Emeraldi Rahman, author
Pengaruh influencer marketing pada media sosial YouTube terhadap brand awareness dan purchase intention = The impact of influencer marketing on YouTube towards brand awareness and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis Membership
Dessuryani, author
Analisis pengaruh brand awareness terhadap trust, ewom dan purchase intention pada onlineshop e-ommerce: studi kasus Tokopedia = Analysis of the effect of brand awareness on trust, ewom and purchase intention to online shop e-commerce: a case Sstudy on Tokopedia
Fakultas Ilmu Komputer Universitas Indonesia, 2016
 UI - Tugas Akhir
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