Sri Rahayu, author
Customer perceived brand equity in measuring consumption preference towards local and imported products: a serial studies on urban and suburban level of indonesia society in greater jakarta
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2012
 Artikel Jurnal
Mohammad Imansyah Noor Wihadi, author
Studi antar budaya mengenai pengaruh rasa takut kepada perilaku terhadap produk pengalaman yang pasti: perspektif evolusioner = A cross cultural study of influence of fear on attitude towards certain experience product an evolutionary perspective
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Keller, Kevin Lane, author
Strategic brand management : building, measuring, and managing brand equity
Essex Pearson, 2013
 Buku Teks
Keller, Kevin Lane, author
Strategic brand management: building, measuring, and managing brand equity
Pearson Prentice Hall, 2008
 Buku Teks
Sandi Baratha, author
Pengaruh latar belakang agama konsumen dalam pemilihan produk/jasa
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2000
 UI - Tesis (Membership)
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