See Allo

Sri Rahayu K, author

Customer perceived brand equity in measuring consumption preference towards local and imported products: a serial studies on urban and suburban level of indonesia society in greater jakarta

Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2012

Artikel Jurnal

Mohammad Imansyah Noor Wihadi, author

Studi antar budaya mengenai pengaruh rasa takut kepada perilaku terhadap produk pengalaman yang pasti: perspektif evolusioner = A cross cultural study of influence of fear on attitude towards certain experience product an evolutionary perspective

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Skripsi Membership

Keller, Kevin Lane, author

Strategic brand management : building, measuring, and managing brand equity

Essex Pearson, 2013

Buku Teks

Keller, Kevin Lane, author

Strategic brand management: building, measuring, and managing brand equity

Pearson Prentice Hall, 2008

Buku Teks

Darmadi Durianto, author

Brand equity ten: strategi memimpin pasar

Gramedia Pustaka Utama , 2004

Buku Teks

<< 1 2 3 >>