Sri Rahayu, author
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2012
Artikel Jurnal
Mohammad Imansyah Noor Wihadi, author
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
UI - Skripsi (Membership)
Keller, Kevin Lane, author
Essex Pearson, 2013
Buku Teks
Keller, Kevin Lane, author
Pearson Prentice Hall, 2008
Buku Teks
Sandi Baratha, author
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2000
UI - Tesis (Membership)