Kelly, Lois, 1955- , author
Beyond buzz: the next generation of word-of-mouth marketing
American Management Association, 2007
 eBooks
Aris Subagio, author
Pengaruh Electronic Word of Mouth (eWOM) melalui Ekuitas Merek terhadap Minat Pembelian : Studi Pada Pemasaran Pendidikan Tinggi = The Influence of Electronic Word of Mouth (eWOM) through Brand Equity on Purchase Intentions : Study on Higher Education Marketing
2019
 UI - Tesis (Membership)
Egan, John, 1952-
Marketing communications / John Egan
Thomson Learning,, 2007
 Buku Teks
Blythe, Jim, author
Marketing communications
Prentice-Hall, 2000
 Buku Teks
Eagle, Lynne, author
Marketing communications
Taylor & Francis Group, 2015
 Buku Teks
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