See Allo

Aljerow Putra, author

Examining the role of advertising and sales promotion in Burger King brand equity creation = Meneliti peran iklan dan promosi penjualan terhadap penciptaan ekuitas merek pada Burger King

2016

UI - Skripsi (Membership)

Billy Koesoemadinata, author

Pengaruh konten periklanan dan promosi penjualan terhadap brand awareness dan brand association uang elektronik "OVO": studi di kalangan generasi millenial = The impact of advertising content and sales promotion to brand awareness and brand association of electronic money "OVO"

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021

UI - Tesis (Membership)

Spitzer, Harry, author

Inside retail sales promotion and advertising / Harry Spitzer, F. Richard Schwartz

Harper & Row, 1982

Buku Teks

Belch, George E., author

Advertising and promotion : an integrated marketing communications perspective

McGraw-Hill, 2007

Buku Teks

Belch, George E., author

Advertising and promotion: an integrated marketing communications perspective

McGraw-Hill, [, 2004]

Buku Teks

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