Kelley, Larry D., author
Advertising Media Planning : a Brand Management Approach
M.E. Sharpe, 2011
 Buku Teks
O`Guinn, Thomas C., author
Advertising and integrated brand promotion
CT Cengage Learning, 2015
 Buku Teks
Kellogg on advertising & Media
Bobby J. Calder, editor
John Wiley & Sons, 2008
 Buku Teks
Kartika Ratri, author
Pengaruh Social Media Marketing terhadap Brand Awareness dan Brand Image (studi pada HuntStreet.com) = The Effect of Social Media Marketing to Brand Awareness and Brand Image (case study on HuntStreet.com)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tesis Membership
Barban, Arnold N.
Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec
NTC Business Books, 1993
 Buku Teks
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