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Muhammad Imaduddin, author

Analisa pengaruh humor dalam iklan terhadap attitude Toward the brand- sebuah studi eksperimen terhadap Perbedaan kategori produk

2004

UI - Tesis Membership

Adriani Eka Juniarti, author

Pengaruh attitude toward visual packaging design terhadap perceived product dan brand preference : sebuah studi eksperimen = The Influence of attitude toward visual packaging design on perceived product and brand preference: an experimental study

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Tesis Membership

Silvy Noviana, author

Analisa pengaruh jenis produk, jenis iklan dan jenis kelamin terhadap attitude toward advertising dan attitude toward brand serta dampaknya bagi purchase intention = Analysis of the effect of product advertising and gender on attitude toward advertising and attitude toward brand and their impacts on purchase intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Tesis Membership

Rietsi Arvitricia, author

Analisis pengaruh brand origin dan branding strategi terhadap brand attitude: studi eksperimen brand extension pada produk pakaian batik / Rietsi Arvitricia

2012

UI - Tesis Membership

Kartika Handayani, author

Pengaruh sikap pada iklan televisi terhadap keputusan pembelian : studi eksperimen pada iklan televisi di Indonesia yang menggunakan layanan periklanan brand power = The effect of attitude toward television advertisement on purchase decision : experimental studies of television advertisement in Indonesia that using brand power as ad service

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012

UI - Skripsi Open

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