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Kinanti Alvani, author

Peran brand trust pada hubungan antara brand experience dengan brand loyalty pada konsumen lanjut usia = The role of brand trust in the relationship between brand experience and brand loyalty in older adult consumer

Fakultas Psikologi Universitas Indonesia, 2017

UI - Tesis Membership

Hana Herwika Maulidia, author

Analisis pengaruh brand personality, brand experience, brand trust, brand love dan nostalgia terhadap consumer brand loyalty: studi kasus: minyak kayu putih Cap Lang dan Blue Band = Analyzing the impact of brand personality brand experience brand trust brand love and nostalgia on consumer brand loyalty: case study: minyak kayu putih Cap Lang and Blue Band

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi Membership

Alvin Eryandra, author

Peran brand affect dalam memengaruhi hubungan antara perceived ethicality dan brand loyalty pada konsumen lanjut usia = The role of brand affect in influencing the relationship between perceived ethicality and brand loyalty in older consumers

2017

UI - Tesis Membership

Arum Tias Astiningsih, author

Peran Brand Community Experience Terhadap Brand Trust dan Brand Loyalty pada Komunitas Merek Sepatu Lari di Media Sosial = The Role of Brand Community Experience in Brand Trust and Brand Loyalty among Running Shoe Brand Communities on Social Media.

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Tesis Membership

Marsya Monazella, author

Pengaruh pop-up store experience terhadap kesediaan membayar dan loyalitas merek konsumen = The effect of pop-up store experience on consumer's willingness to pay and brand loyalty

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Skripsi Membership

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