Salsa Andiani, author
Pengaruh penggunaan Branded E-Stickers (BES) dalam perspektif social capital terhadap brand attitudes dan brand purchase intentions studi pada line social messenger = In a social capital perspective the effect of Branded E Stickers (BES) usage on brand attitudes and brand purchase intentions study on line social messenger
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis (Membership)
Andi Ramadhani Akbar, author
Pengaruh brand alliance terhadap brand equity brand preference dan purchase intention dalam industri laptop = The effect of brand alliance on brand equity brand preference and purchase intention on the laptop industry
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Shahril Shahputra Azis, author
Peran Involvement Terhadap Pembentukan Attitude dan Purchase Intention di dalam Media Sosial Brand (Studi Kasus: TikTok) = The Role of Involvement in the formation of Attitude and Purchase Intention on Brand's Social Media (Case Study: TikTok)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis (Membership)
Audina Furi Nirukti, author
Pengaruh brand awareness dan word of mouth terhadap keputusan membeli : survei pada pengguna media sosial berbasis lokasi foursquare = Brand awareness and word of mouth influence on purchase decision : survey on social media location based foursquare users
2012
 UI - Tesis (Open)
X`tyna Martha, author
Pengaruh store image dan store brand price image terhadap store brand purchase intention studi kasus: Private Brand Carrefour = The effects of store image and store brand price image on store brand purchase intention study on Private Brand Carrefour
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
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