Giovanni Dyosa, author
Analisis pengaruh perceived usefulness, perceived ease of use, brand image, dan attitude towards using terhadap purchase intention perangkat Apple watch = The influence of perceived usefulness perceived ease of use brand image and attitude towards using on purchase intention of Apple watch
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Hari Zainuddin Rasyid, author
Pengaruh customer perceived value brand image dan switching costs terhadap intention to use (studi kasus produk baru indosat mentari) = The effects of customer perceived value brand image and switching costs on intention to use case study new product indosat mentari / Hari Zainuddin Rasyid
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Dien Zakiyyah, author
Analisis variabel-variabel yang berpengaruh terhadap brand equity private label: studi kasus pada Slurpee 7 eleven = Analysis of variables affecting the brand equity private label: case study on Slurpee 7 eleven
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Nasution, Farisa Zataliny, author
Pengaruh psychological traits terhadap brand attitude dan purchase intention pada masstige brand dengan consumer knowledge sebagai faktor moderasi: Studi kasus Nike Sportswear pada Generasi Y = The effect of psychological traits towards brand attitude and purchase intention on masstige brand with consumer knowledge as moderating factor: Case study Nike Sportswear on Generation Y / Farisa Zataliny Nasution
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Cindy Rachma Muffidah, author
Peran tipe short brand story terhadap purchase intention FMCG dengan perceived brand quality sebagai mediator = The role of short brand story type on purchase intention towards FMCG with perceived brand quality as mediator
Fakultas Psikologi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
<<   1 2 3   >>