Febrinda Ramadhani, author
Analisis consumer's willingness-to-pay tarif premium layanan music streaming di Indonesia: studi kasus Spotify = The analysis of consumer's willingness-to-pay on premium tariff in Indonesia's music streaming services: case Spotify
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Putri Wulan, author
Analisis pengaruh brand experience terhadap consumer willingness to pay premium price dengan variabel mediasi brand credibility dan perceived uniqueness: studi kasus merek sepatu olahraga = Analysis impact of brand experience toward consumer willingness to pay premium price with brand credibility dan perceived uniqueness as a mediator variable: study on sports shoes brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
Pohan, Annisa Larasati, author
Analisis keberhasilan Luxury Brands di Indonesia : suatu studi terhadap faktor-faktor yang menjadi Anteseden Willingness to Pay a Premium pada Luxury Fashion Brands = Analysis of successful Luxury Brands in Indonesia : a study of Antecedents factors of Willingness to Pay a Premium in the Luxury Fashion Brands
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Muhammad Zhillan Ghifari, author
Signifikansi Social Media Marketing Activities, Brand Equity dan Brand Loyalty Untuk Memprediksi Consumer Willingness to Pay for Premium Running Watch: Studi Pada Garmin Indonesia = Significance of Social Media Marketing Activities, Brand Equity and Brand Loyalty to Predict Consumer Willingness to Pay for Premium Running Watch
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Deby Puspitaningrum, author
Faktor Pembentukan Intensi Kontinuitas Layanan Music Streaming Spotify pada Generasi Z dengan Uses and Gratifications Theory (Studi tentang Gratifikasi dan Intensi Kontinuitas Pengguna Spotify Versi Basic dan Premium pada Pelajar SMA Negeri 70 Jakarta) = The Forming Factors of Continuance Intention of Spotify Music Streaming Service in Z Generation with Uses and Gratifications Theory (Study of Gratification and Continuation of Basic and Premium Users of Spotify on Students of SMAN 70 Jakarta).
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia , 2020
 UI - Tesis (Membership)
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