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Maghfira Fauziah Neuville, author

Celebrities social media endorsement its influence towards purchase decision and brand favourability of indonesian fashion brands = Dukungan media sosial selebriti: pengaruhnya terhadap keputusan pembelian dan kesukaan merek fashion indonesia

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017

UI - Makalah dan Kertas Kerja

Vega Karina Andira Putri, author

Social media terintegrasi dalam komunikasi pemasaran brand di Indonesia (studi komparasi pemanfaatan social media oleh high dan low involvement decision brand) = Integrated social media in brand marketing communications in Indonesia comparative (study of use of social media by high dan low involvement decision brand)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014

UI - Tesis (Membership)

Amanda Andriana Vaharani, author

Dampak Keterlibatan pada Laman Media Sosial Merek dan Pengaruhnya Terhadap Niat Pembelian pada Merek Kecantikan Lokal = The Impact of Involvement on a Brand's Social Media Page and its Influence on The Purchase Intention of Local Beauty Brands

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi Membership

I Gusti Ngurah Aditya Lesmana, author

Analisis pengaruh media sosial twitter terhadap pembentukan Brand Attachment: studi PT. XL Axiata = Analysis on the impact of twitter as a social media in creating brand attachment: study PT. XL Axiata

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012

UI - Tesis (Open)

Hary Hadiansyah, author

Strategi media sosial untuk diplomasi public: studi kasus Kementerian Luar Negeri RI = Social media strategies for public diplomacy: a case study in The Ministry Of Foreign Affairs of The Republic of Indonesia

Fakultas Ilmu Komputer Universitas Indonesia, 2014

UI - Tugas Akhir

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