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Siti Utami Ayu Mahdhiani, author

Efek penggunaan hashtag dalam iklan terhadap brand knowledge, brand trust, dan purchase intention = The effect of using hashtag on advertisement toward brand knowledge, brand trust, and purchase intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis Membership

Lendy Aulina, author

Analisis pengaruh green brand positioning, green brand knowledge, dan attitude toward green brand terhadap green product purchase intention = Analysis of the influence of green brand positioning green brand knowledge and attitude toward green brand to green product purchase intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi Membership

Andi Ramadhani Akbar, author

Pengaruh brand alliance terhadap brand equity brand preference dan purchase intention dalam industri laptop = The effect of brand alliance on brand equity brand preference and purchase intention on the laptop industry

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi (Membership)

Clara Sarah, author

Efek sifat sifat psikologis pada sikap terhadap brand dan intensi pembelian pengetahuan konsumen sebagai efek moderasi = Psychological traits effect on brand attitude and purchase intention consumer knowledge as moderation effect

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Skripsi (Membership)

Kevin Komala, author

Pengaruh penggunaan celebrity endorser dalam iklan dan pensponsoran siaran langsung MotoGP terhadap purchase intention dengan variabel mediasi brand image. Studi kasus: Yamaha Indonesia Motor Manufacturing (YIMM) = The effect of using celebrity endorser in advertisement and MotoGP live broadcast sponsorship to purchase intention with brand image as mediating variable. Case study Yamaha Indonesia Motor Manufacturing (YIMM)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Skripsi (Membership)

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