Siti Utami Ayu Mahdhiani, author
Efek penggunaan hashtag dalam iklan terhadap brand knowledge, brand trust, dan purchase intention = The effect of using hashtag on advertisement toward brand knowledge, brand trust, and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis Membership
Lendy Aulina, author
Analisis pengaruh green brand positioning, green brand knowledge, dan attitude toward green brand terhadap green product purchase intention = Analysis of the influence of green brand positioning green brand knowledge and attitude toward green brand to green product purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Andi Ramadhani Akbar, author
Pengaruh brand alliance terhadap brand equity brand preference dan purchase intention dalam industri laptop = The effect of brand alliance on brand equity brand preference and purchase intention on the laptop industry
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Clara Sarah, author
Efek sifat sifat psikologis pada sikap terhadap brand dan intensi pembelian pengetahuan konsumen sebagai efek moderasi = Psychological traits effect on brand attitude and purchase intention consumer knowledge as moderation effect
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
Kevin Komala, author
Pengaruh penggunaan celebrity endorser dalam iklan dan pensponsoran siaran langsung MotoGP terhadap purchase intention dengan variabel mediasi brand image. Studi kasus: Yamaha Indonesia Motor Manufacturing (YIMM) = The effect of using celebrity endorser in advertisement and MotoGP live broadcast sponsorship to purchase intention with brand image as mediating variable. Case study Yamaha Indonesia Motor Manufacturing (YIMM)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi Membership
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