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Ayu Setyaningrum, author

Green Marketing terhadap Brand Image produk lampu LED Philips di Kota Bandung / Ayu Setyaningrum, Putu Nina Madiawati

Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Prof. Dr. Hamka, 2017

Artikel Jurnal

Nitya Gandiani, author

Pengaruh green marketing awareness dan perceived innovation terhadap purchase intention pada lampu led philips dan ac inverter panasonic = Influence of green marketing awareness and perceived innovation toward purchase intention of led bulb philips and ac inverter panasonic

Universitas Indonesia Fakultas Ekonomi Bisnis, 2016

UI - Skripsi (Membership)

Patricia Alesandra, author

Pengaruh Kesadaran Pemasaran Hijau dan Persepsi Inovasi terhadap Minat Beli Melalui Persepsi Harga, Persepsi Kualitas, Persepsi Nilai dan Persepsi Risiko Sebagai Variabel Mediasi Pada Produk Lampu LED Hemat Energi Philips = The Influence of Green Marketing Awareness and Perceived Innovation on Purchase Intention Through Perceived Price, Perceived Quality, Perceived Value and Perceived Risk as Mediation Variables in Philips Energy Saving LED Lights Products

Fakultas Ilmu Administrasi Universitas Indonesia, 2023

UI - Skripsi (Membership)

Susan Natalia, author

Pengaruh green marketing dan perceived innovation terhadap intensi membeli green product: studi kasus lampu LED Panasonic = The impact of green marketing and perceived innovation on purchase intention for green product: the case study of Panasonic LED lamp

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Skripsi (Membership)

Pengaruh green product terhadap minat beli konsumen (Studi pada lampu philips compact flourescent light di wilayah Depok)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009

UI - Skripsi (Open)

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