Makarim Hirdzi, author
Applying customer based brand equity in luxury hotel = Penerapan ekuitas merek berbasis pelanggan di hotel mewah
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi Membership
Alberta Dwisari Widya P., author
Analysis of comparison iPad and Galaxy Tab brand equity: an exploratory study = Analisis perbandingan ekuitas merek iPad dan Galaxy Tab : studi eksploratori
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis Open
Akbari Jamalullail Faisal, author
Pengaruh aktivitas pemasaran menggunakan media sosial pada ekuitas merek dan respons pelanggan pria pada merek jam tangan di Indonesia = Effect of marketing activities using social media on brand equity and men customer response on watch brand in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis Membership
Nova Tessalonika, author
Analisis ekuitas merek internal perusahaan pada industri perbankan (studi pada Bank Syariah Mandiri) = Analysis of company internal brand equity in banking industry (study on Bank Syariah Mandiri)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
Vania Olivia, author
The analysis of interactions among brand equity dimensions in the festival context: Jazz goes to campus 2016 and Java jazz festival 2017 = Analisis interaksi antara dimensi ekuitas merek dalam konteks festival: Jazz goes to campus 2016 dan Java jazz festival 2017
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
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