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Hanina Ar Ridho, author

Hubungan antara pengaruh kredibilitas selebriti dan efektivitas perikalanan dengan peran moderasi religiusitas: survei pada iklan kosmetik Wardah di Indonesia = The relationship between celebrity credibility and advertising effectiveness with moderation role of religiosity: survey on Wardah cosmetic advertising in Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Skripsi (Membership)

Sella Adelina, author

Analisis kelompok rujukan dengan daya tarik selebriti : Studi kasus terhadap Velove Vexia sebagai Brand Ambassador produk Maybelline New York = Analysis of reference group with celebrity appeal : Case study of Velove Vexia as Brand Ambassador for Maybelline New York

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014

UI - Makalah dan Kertas Kerja

Dyah Ayu Djayanti Rachmawati, author

The effect of celebrity's credibility on intention to donate in non profit organization = Pengaruh kredibilitas selebriti pada intensi donasi di organisasi nirlaba

2016

UI - Skripsi (Membership)

Indah Sari Febrina, author

Perbandingan antara kredibilitas selebriti dan kredibilitas perusahaan terhadap intensi konsumen membeli tiket pesawat = Comparing celebrity credibility and corporate credibility toward consumer's purchase intention of airlines ticket

2017

UI - Skripsi (Membership)

Eva Latifah, author

Analisis hubungan efektivitas iklan dengan ekuitas merek : studi kasus pada iklan televisi produk Axe = Analysis relationship between advertising effectiveness and brand equity : case study Axe's television advertising / Eva Latifah

2013

UI - Tesis (Membership)

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