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Iswara Aji Pratama, author

Pengaruh gamification dalam membangun brand loyalty melalui perceived value dan customer satisfaction (kasus pada go-points layanan dari Go-Jek) = The effect of gamification in building brand loyalty through perceived value and customer satisfaction case of go-points service from Go-Jek

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018

UI - Tesis (Membership)

Achmad Irdani Fadlurrahman, author

Pengaruh Customer Engagement, Service Quality, Perceived Value, Customer Satisfaction, dan Brand Image Terhadap Customer Loyalty Penumpang Maskapai Penerbangan Citilink di Jakarta = The Effect of Customer Engagement, Service Quality, Perceived Value, Customer Satisfaction, and Brand image on Customer Loyalty Citilink Airline Passengers in Jakarta

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi (Membership)

Raissa Diva Herwanti, author

Pengaruh pengalaman gamification marketing activities terhadap brand loyalty, positive word of mouth, dan resistance to negative information melalui utilitarian value, hedonic value, satisfaction, dan brand love: studi pada pengguna Tokopedia Games = The effect of the experience of gamification marketing activities on brand loyalty, positive word of mouth and resistance to negative information through Utilitarian Value, Hedonic Value, satisfaction, and brand love: study of Tokopedia Games users

Fakultas Ilmu Administrasi Universitas Indonesia, 2022

UI - Skripsi (Membership)

Kalista Adi Darmawan, author

Peran sales promotion dalam menciptakan dan menjaga customer loyalty (studi kasus pada Go-Jek) = The role of sales promotion in creating and retaining customer loyalty (a case study on Go-Jek)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Makalah dan Kertas Kerja

Yulina Lestari, author

Pengaruh service encounter quality dimensions terhadap perceived value, customer satisfaction dan loyalty : peran perceived risk sebagai variabel moderasi (studi kasus pelanggan Salon Johnny Andrean) = The impact of service encounter quality dimensions on perceived value customer satisfaction and loyalty the role of perceived risk as a moderating variable case study customer of johnny andrean salon

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Skripsi (Membership)

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