Kartika Putri Hanafi, author
Analisis meaning transfer process dalam penggunaan celebrity endorsement (studi penggunaan Andien Aisyah sebagai brand ambassador Cetaphil melalui media sosial instagram = Meaning transfer process analysis in celebrity endorsement (study of Andien Aisyah as brand ambassador of Cetaphil through social media instagram / Kartika Putri Hanafi
2018
 UI - Tesis (Membership)
Vanya Amalia Putri, author
Mistifikasi Eksploitasi Anak sebagai Model Endorse di Instagram = Mystification of Child Exploitation as Endorse Model on Instagram.
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Tesis (Membership)
Jacinta Dianti, author
Membandingkan Selebritas Tradisional dan Influencer Dalam Interaksi Parasosial, Autentisitas Personal, Persepsi Interaktivitas, dan Niat Beli = Comparing Traditional Celebrity and Influencer in Parasocial Interaction, Personal Authenticity, Perceived Interactivity, and Purchase Intention
Fakultas Psikologi Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Dyah Ayu Nabilla Ariswanto, author
Pengaruh Endorser Credibility Terhadap Customer Relationship Commitment dan Brand Equity pada E-Commerce di Indonesia = The Effect of Endorser Credibility to Customer Relationship Commitment and Brand Equity on E-commerce in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis (Membership)
M. Ali Akbar Sabturil S., author
Pengaruh Kredibilitas Endorser terhadap Kredibilitas Merek dan Intensi Pembelian: Studi Kasus Platform E-Commerce = The Effect of Endorser Credibility on Brand Credibility and Purchase Intention: The Case of E-Commerce Platform
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi (Membership)
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