Marpaung, Ella Stephany, author
Pengaruh online consumer review terhadap brand attitude: studi pada Skincare Nature Republic = Effect of online consumer review toward brand attitude: study on Nature Republic skincare
2018
 UI - Skripsi (Membership)
Rana Muthia Oktari, author
Analisis pengaruh social media influencer's source credibility terhadap brand attitude: studi pada social media influencer Rachel Vennya pada merek sate taichan "Goreng" = The impact of social media influencer's source credibility on brand attitude: study on Rachel Vennya as a social media influencer for the sate taichan "Goreng" brand
2018
 UI - Skripsi (Membership)
Lutfi Zulfita Firdausi, author
Pengaruh karakteristik audience terhadap brand attitude dan purchase intention pada product placement dalam video musik = The impact of audience characteristics on brand attitude and purchase intention on product placement in music video
Fakultas Ekonomi dan Bisnis Universitas Indonesia , 2019
 UI - Skripsi (Membership)
Lie Mikhail Efferin, author
Pengaruh dari iklan komparatif terhadap brand attitude dan brand image pada merek mobil mewah = The effect of comparative advertising towards the brand attitude and brand image of luxury cars
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis (Membership)
Bhisma Diwangkara, author
The effect of consumer emotional brand attachment with Kopi Kenangan's Brand Towards Consumer-Based Brand Equity = Dampak emotional brand attachment konsumen dengan Kopi Kenangan terhadap Consumer-Based Brand Equity
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
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