See Allo

Keni, author

Intergenerational communication, country of origin dan word of mouth untuk memprediksi ekuitas merek

Business School Universitas Pelita Harapan, 2018

Artikel Jurnal

Ahmad Firdaus, author

Pengaruh Brand Equity terhadap Repurchase Intention dan Word of Mouth dengan Country of Origin dan Product Type sebagai variabel moderasi pada pengguna Merek Nike di Jabodetabek = The effects of Brand Equity on Repurchase intention and Word-of-Mouth with Country of Origin and Product Type as moderation variables on users of The Nike Brand in Jabodetabek

Fakultas Ilmu Administrasi Universitas Indonesia, 2023

UI - Skripsi Membership

Simanjuntak, Samuel Pandapotan, author

Efek dari iklan dan negara asal pada ekuitas merek untuk mendapatkan minat beli pelanggan pada pasar smartphone = Effect of advertisement and country-of-origin on brand equity to get customer purchase intention in smartphone market

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Tesis Membership

Siahaan, Linda Sintia Dewi, author

Pengaruh terpaan iklan televisi dan komunikasi word of mouth terhadap preferensi anak memilih merek (studi kasus merek KFC pada Sekolah Hati Suci) = Effects of tv ads exposure and word of mouth communication to children preference brand choice (case study on KFC as a brand at Hati Suci school)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015

UI - Tesis Membership

Danang Fajar Pamungkas, author

Pengaruh country of brand origin dan country of manufacturing origin pada evaluasi merek dan kemauan untuk membeli mobil penumpang (Studi Kasus Hyundai Santa Fe di Indonesia) = Country of brand and manufacturing origin effect towards brand evaluation and willingness to buy of passenger car product (Case Study: Hyundai Santa Fe in Indonesia)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Tesis Membership

<< 1 2 3 >>