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Saskia Yusliana Kusumah, author

Analysis of social media marketing activities effectiveness in airline industry: influence on brand equity, E-WOM and repurchase intention = Analisa efektivitas kegiatan pemasaran media sosial di industri maskapai penerbangan: pengaruh terhadap ekuitas merek, E-WOM dan intensi pembelian kembali

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Tesis Membership

Natasya Putri, author

Fashion Berkelanjutan dan E-WOM di Media Sosial: Kajian Literatur = Sustainable Fashion and E-WOM in Social Media: A Literature Review

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Tugas Akhir

Richwan Muhamad Ericska, author

Pengaruh E-wom di Media Sosial Facebook terhadap Brand Image dan Purchase Intention: Studi Kasus terhadap Smartphone Oppo = The Influence of Electronic Word of Mouth in Social Media Facebook on Brand Image and Purchase Intention for Oppo Smartphone

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Skripsi Membership

Teguh Juniarto, author

Hubungan electronic Word-of-Mouth (e-WOM) di social media, brand image, dan keputusan pembelian (studi pada restoran Sumoboo) = The relationship of electronic Word of Mouth (e-WOM) in social media, brand image, purchase decision (study at Sumoboo restaurant)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Tesis Membership

Rizky Meita Wulandari, author

Peran brand community dalam membangun brand trust dan e wom di media sosial pada studi kasus female circle di female radio = the roles of brand community in building brand trust and e wom on social media a case female circle at female radio

Universitas Indonesia, 2015

UI - Skripsi Membership

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