Ayudya Putri Wahyuningrum, author
Analisis pengaruh kongruitas sponsorship dalam strategi pemasaran merek halal (Studi kasus: Wardah & acara festival) = The sponsorship congruity impact analysis on halal brand marketing strategy (Study case: Wardah & festival events).
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi Membership
Hutagalung, Mangara Paul A., author
Analisis peran sponsorship exposure dan activity involvement dalam pengaruh sponsorship terhadap brand image : studi kasus Clear terhadap Java Jazz festival 2014 = Sponsorship effects on brand image the role of exposure and activity involvement : case study Clear sponsorship at Java Jazz festival 2014
2014
 UI - Skripsi Membership
Aisyah, author
Analisis pengaruh halal brand personality dan brand experience terhadap brand prestige, brand trust, customer satisfaction, dan brand loyalty pada merek halal. Studi kasus: Produk perawatan pria kahf = Analysis of halal brand personality and brand experience on brand prestige, brand trust, customer satisfaction, and brand loyalty on halal brand. Study case: Men personal care brand kahf.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi Membership
M. Hanif Inamullah, author
Pengaruh sponsorship terhadap ekuitas merek (berbasis konsumen) : studi kerjasama sponsorship Chevrolet dan Manchester United = Sponsorship effect towards brand equity (study of sponsorship agreement between Chevrolet and Manchester United) / M Hanif Inamullah
2015
 UI - Tesis Membership
Purba, Ruth Eveline Ramatiur, author
Analisis strategi Marketing Public Relations PT.Bank Rakyat Indonesia (Persero)Tbk, dalam mempromosikan kartu kredit BRI Platinum (studi kasus Sponsorship Event Jakarta Fashion Week 2011) = Public Relations Marketing strategy analysis of PT.Bank Rakyat Indonesia (Persero) Tbk, in promoting the BRI credit card Platinum (case studies Sponsorship Event Jakarta Fashion Week 2011)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi Open
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