Sarah Kennysha Wiyantoro, author
Pengaruh event-sponsor fit terhadap sponsor purchase intention dalam acara olahraga berdasarkan perspektif nonkonsumen dari penonton BRI Liga 1 Indonesia 2021-2022 = The effect of event-sponsor fit on sponsor purchase intention in sports event based on the perspective of non-consumers from the spectators of BRI Liga 1 Indonesia 2021-2022
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Matheus Feriko Wibowo, author
Pengaruh sports sponsorship terhadap attitude towards sponsor dan purchase intention : Studi kasus Garuda Indonesia = Sports sponsorship effect on attitude towards sponsor and purchase intention : A case study of Garuda Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis (Membership)
Raynaldi Kosasih, author
Peran dari sponsor olahraga hubungan antara loyalitas tim kesadaran merek sikap konsumen dan niat beli: studi kasus dari suporter 10 tim yang paling didukung di dunia di Indonesia = The role of sports sponsorship the relationship between team loyalty brand awareness consumer attitude and purchase intention: case study of the top 10 most supported football clubs in the world in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi (Membership)
Alvin Wiradarma, author
Pengaruh kerjasama sponsor dengan klub sepakbola dalam meningkatkan brand credibility, brand attitude, dan purchase intention. studi kasus: you C 1000 dan adidas dengan manchester united di indonesia = The effect of football club sponsorship to increase brand credibility brand attitude and purchase intention case study you C 1000 and adidas with Manchester United in Indonesia
2017
 UI - Tesis (Membership)
Mila Rachmania, author
Pengaruh perceived fit, tipe produk, dan brand familiarity terhadap consumer purchase intention dalam konteks caused related marketing = Impact of perceived fit, type of product and brand familiarity towards consumer purchase intention in caused related marketing context / Mila Rachmania
2019
 UI - Tesis (Membership)
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