Ardhyan Wisnu Murti, author
Pengaruh Endorser Credibility dan Country-Of-Origin Image terhadap Purchase Intention Produk Smartphone Asal Cina: Peran Mediasi Brand Attitude dan Brand Credibility = Impact of Endorsement Credibility and Country-Of-Origin Image on Chinese Brand Smartphone Purchase Intention: The Mediating role of Brand Attitude and Brand Credibility
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Yusuf Reza Sudrajat, author
Analisis pengaruh Country of Origin, Aspiration, Uncertainty, terhadap Brand Image dan Purchase Intention pada Smartphone Premium Cina = Analysis of Country of Origin, Aspiration, and Uncertainty effects towards Brand Image and Purchase Intention on Chinese Premium Smartphone / Yusuf Reza Sudrajat
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Shoffan Ardhika Wijoyo, author
Analisis pengaruh sikap konsumen terhadap kredibilitas endorser, merek, dan intensi pembelian sehubungan dengan celebrity endorsement = Analysis of consumer's attitude effect to credibility endorser. brand, and purchase intention related to celebrity endorsement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Salsabila Firyal Fitri, author
Pengaruh Endorser dan Kredibilitas Merek terhadap Minat Beli yang Dimediasi oleh Sikap terhadap Merek dan Kredibilitas Merek: Studi Merek Fashion Lokal Indonesia = The Impact of Endorser and Brand Credibility on Purchase Intention Mediated by Attitude towards Brand and Brand Credibility: A Study on Indonesia Local Fashion Brands
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Silitonga, Cynthia Permata br, author
Pengaruh country of origin terhadap consumer purchase intention melalui brand image dan brand evaluation pada target konsumen skincare Laneige di Jakarta = The effect of country of origin towards consumer purchase intention through brand image and brand evaluation on Laneige skincare target consumer in Jakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
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