Stefanny Octavia, author
Strategi Marketing By.Painters dalam Perspektif e-WOM = Marketing Strategy by By.Painters in e-WOM Perspective
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja
Ananda Fitria Intan Permata Lestari, author
Strategi komunikasi pemasaran e-WOM oleh Restoran Cloud Kitchen pada masa Pandemi Covid-19 = E-WOM marketing communication strategies by Cloud Kitchen Restaurant during the Covid-19 Pandemic
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Tesis Membership
Saskia Yusliana Kusumah, author
Analysis of social media marketing activities effectiveness in airline industry: influence on brand equity, E-WOM and repurchase intention = Analisa efektivitas kegiatan pemasaran media sosial di industri maskapai penerbangan: pengaruh terhadap ekuitas merek, E-WOM dan intensi pembelian kembali
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis Membership
Xena Maharani, author
Analisis Pengaruh Strategi Brand Extension terhadap (Re)purchase Intention dan e-WOM Intention Konsumen (Studi Kasus: Bank BCA Digital) = Analysis of The Effect of Brand Extension Strategy on Consumer (Re)purchase Intention and e-WOM Intention (Case Study: Bank BCA Digital)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis Membership
Dewi Rachmawati, author
Informasi dan pengaruh normatif dalam E-WOM: Kerangka diagnosis adopsi dalam ulasan secara online. Studi kasus: AIRBNB = Informational and normative influences in E-WOM: a diagnosticity adoption on online reviews. Case study on Airbnb / Dewi Rachmawati
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi Membership
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