Karunia Armadhita, author
Pengaruh brand experience terhadap Willingness-to-Pay (WTP) a price premium melalui mediasi brand credibility dan perceived uniqueness: studi pada pengguna iPhone 12 = The effect of brand experience on willingness-to-pay a price premium through the mediation of brand credibility and perceived uniqueness on iPhone 12 users
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Raihana Abida, author
Analisis Brand Experience dengan Mediasi Brand Credibility dan Perceived Uniqueness Terhadap Keinginan Konsumen untuk Membayar Harga Premium (Studi Kasus Pengguna Produk Apple: iPhone, Macbook dan Apple Watch) = Analysis of Brand Experience with Mediating Role of Brand Credibility and Perceived Uniqueness on Willingness to Pay a Price Premium (Case Study of Apple Product Users: iPhone, Macbook and Apple Watch)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Muhammad Zacky Fawwazul Hidayah, author
PENGARUH BRAND IMAGE APPLE TERHADAP WILLINGNESS TO PAY A PRICE PREMIUM PRODUK IPHONE (Studi pada Pembeli iPhone di Wilayah DKI Jakarta) = Effect of Apple Brand Image on the Willingness to Pay a Price Premium for iPhone Products (Study on iPhone Buyers in the DKI Jakarta Area)
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Ilma Wulansari Hasdiansa, author
Analisis pengaruh brand jealousy, brand love dan materialism terhadap willingness to pay premium: studi pada produk tas merek Coach = Understanding the influence of brand jealousy, brand love and materialism towards willingness to pay premium: study on Coach's handbag
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Az-Zahra Syamsa Rahmita Putri, author
Analisis Faktor yang Memengaruhi Willingness To Pay Layanan Premium Subscription pada Layanan Cloud Storage: Studi Kasus iCloud+ = Analysis of Factors Influencing Willingness To Pay for Premium Subscription Services in Cloud Storage: A Case Study of iCloud+
Fakultas Ilmu Komputer Universitas Indonesia, 2023
 UI - Skripsi Membership
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