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Annisa Nabila Kusuma Wardhani, author

Brand Equity Measurement and Assessment of the Brand "Spotify" = Pengukuran Ekuitas Merek dan Penilaian Merek “Spotify”

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Makalah dan Kertas Kerja

Aaker, David A., author

Manajemen Ekuitas Merek = Managing brand equity : capitalizing on the value of a brand name

Mitra Utama, 1997

Buku Teks

Nilas Zakiati, author

Pengukuran ekuitas merek stasiun televisi X dengan menggunakan metode ekuitrak sebagai dasar perumusan strategi = Measurement of brand equity in television station X using ekuitrak method as the foundation of strategy development

Fakultas Teknik Universitas Indonesia, 2007

UI - Skripsi (Membership)

Gilang Hredaya, author

Aplikasi ekuitas merek pelanggan bali dan lombok sebagai merek destinasi = The application of customer based brand equity bali and lombok as destination brand

2015

UI - Skripsi (Membership)

Hario Rahadanto, author

Pengukuran ekuitas merek situs berita online X dengan pendekatan costumer based brand equity guna perumusan strategi merek

Fakultas Teknik Universitas Indonesia, 2005

UI - Skripsi (Membership)

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