Adrian Payne, author
Strategic Customer Management: integrating relationship marketing and CRM
Cambridge University Press, 2013
 eBooks
Dyche`, Jill, author
The CRM handbook : a business guide to customer relationship management
Addison-Wesley, 2002
 Buku Referensi
Simatupang, Batara M., author
Customer relationship management (CRM) & customer intelligence pada industri perbankan
Manajemen Usahawan Indonesia, 2003
 Artikel Jurnal
Stone, Merlin, author
Customer Relationship Marketing
Crest, 2001
 Buku Teks
Fitri Astuti, author
Strategi Customer Relationship Manager (CRM) untuk mempertahankan loyalitas konsumen melalui pengelolaan database konsumen sebagai strategi pemasaran produk Pediasure, PT. Abbott Indonesia (Divisi Nutrition) = CRM Strategy to Maintain Customer Loyalty through Managing Consumer Database in order to Support Pediasure Marketing Strategy at PT. Abbott Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2006
 UI - Tesis (Membership)
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