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Sukainah Shirin, author

Strategi komunikasi aida model brand kosmetik studi pada Jacquelle beaute & cismetics = Aida model communication strategy on cosmetic brand study on Jacquelle beaute & cosmetics

Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Indonesia, 2022

UI - Makalah dan Kertas Kerja

Stella Nindya, author

Strategi penetrasi pasar dengan meningkatkan brand awareness melalui perbaikan business model canvas dan marketing kit pada UMKM PT. Masato Catur Coating = Market penetration strategy by increasing brand awareness through improving business model canvas and marketing kit on SME PT. Masato Catur Coating

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Tesis Membership

Regina Ratnadewati Ardiningrum, author

Analisis Strategi Branding Co-creating dalam Pembentukan Brand Image pada Konsumen di Indonesia (Studi Kasus pada Merek Kosmetik Mad for Makeup) = Co-creating Branding Strategy Analysis in Brand Image Building towards Consumer in Indonesia (Case Study of Cosmetic Brand Mad for Makeup)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Makalah dan Kertas Kerja

Hasan Izzuddin, author

Fenomena Blanding Sebagai Strategi Rebranding Brand Fashion Mewah di Era Modern (Studi Terhadap Brand Fashion Mewah: Balmain, Burberry, Balenciaga) = The Blanding Phenomenon as a Rebranding Strategy for Luxury Fashion Brands in the Modern Era (Study of Luxury Fashion Brands: Balmain, Burberry, Balenciaga)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Makalah dan Kertas Kerja

Marlyandri Andini Putri, author

Pengaruh kredibilitas opini pemimpin, kredibilitas merek, norma subyektif, sikap merek, terhadap niat membeli kosmetik lipstik merek "Urban Ecay" (survei: Mahasiswa Jurusan Komunikasi Universitas Indonesia) = The Influence of leader's Opinion credibility, brand credibility, subjective norms, brand attitude, against the intention to buy lipstick cosmetics brand "Urban Ecay" (survey: student of the Department of Communication, University of Indonesia)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019

UI - Skripsi Membership

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