Shimp, Terence A., author
Thomson, 2002
Buku Teks
Shimp, Terence A., author
The Dryden Press , 1997
Buku Teks
Shimp, Terence A., author
South Western Cengage Learning, 2013
Buku Teks
Belch, George E., author
McGraw-Hill, 2007
Buku Teks
Belch, George E., author
McGraw-Hill, [, 2004]
Buku Teks