Shimp, Terence A., author
Advertising, promotion, : & supplemental aspects of integrated marketing communications/ Terence A Shimp
Thomson, 2002
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Shimp, Terence A., author
Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp
The Dryden Press , 1997
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Shimp, Terence A., author
Advertising, promotion, and other aspects of integrated marketing communications
South Western Cengage Learning, 2013
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Belch, George E., author
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2007
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Belch, George E., author
Advertising and promotion: an integrated marketing communications perspective
McGraw-Hill, [, 2004]
 Buku Teks
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