Trout, Jack, author
Big brands big trouble : pelajaran berharga dari merek-merek ternama
Erlangga, 2001
 Buku Teks
Ford, J. Kevin, author
Brands laid bare : using market research for evidence-based brand management
John Wiley & Sons, 2005
 Buku Teks
Aritonang, Erikson, author
Perlindungan merek terkenal dari dilusi merek di Indonesia = Protection of well-known mark from trademark dilution in Indonesia
Fakultas Hukum Universitas Indonesia, 2013
 UI - Skripsi Membership
Seravica Molasita Mahu, author
Efek positif dari publisitas negatif dimoderasi prior brand image = Positive effect of negative publicity moderated by prior brand image / Seravica Molasita Mahu
2013
 UI - Tesis Membership
Lie Mikhail Efferin, author
Pengaruh dari iklan komparatif terhadap brand attitude dan brand image pada merek mobil mewah = The effect of comparative advertising towards the brand attitude and brand image of luxury cars
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis Membership
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