Stefani Dewinatalia, author
Pengaruh Kredibilitas Endorser dalam Circular Fashion terhadap Perilaku Konsumen Milenial (Studi pada Style Theory Indonesia) = The Effect of Endorser's Credibility in Circular Fashion On Millennial Consumer Behavior (Study on Indonesian Style Theory)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Tesis (Membership)
Salsabila Firyal Fitri, author
Pengaruh Endorser dan Kredibilitas Merek terhadap Minat Beli yang Dimediasi oleh Sikap terhadap Merek dan Kredibilitas Merek: Studi Merek Fashion Lokal Indonesia = The Impact of Endorser and Brand Credibility on Purchase Intention Mediated by Attitude towards Brand and Brand Credibility: A Study on Indonesia Local Fashion Brands
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Yuliandari Putri Kusumawardhani, author
Pengaruh Celebrity Endorser dan kredibilitas prusahaan terhadap keputusan konsumen untuk menonton = Effect of celebrity endorser and cororate credibility on consumer decision to wTCH
2012
 UI - Tesis (Open)
Ratna Endatetha, author
Analisis pengaruh kredibilitas endorser terhadap sikap konsumen pada iklan, merek dan minat pembelian : studi kasus: Agnes Monica dalam iklan simPATI = Endorser credibility effects on consumer's attitudes toward advertisement brand attitude and purchase intention : case study: Agnes Monica on simPATI advertisement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Miranti Hikmayudi, author
Pengaruh familiaritas dan keselarasan, terhadap kredibilitas duta iklan dan kredibilitas merek, dalam membentuk ekuitas merek berbasis konsumen = Impact of endorser familiarity and endorser brand congruence toward credibility of celebrity endorser and brand credibility to build consumer based brand equity / Miranti Hikmayudi
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Tesis (Membership)
<<   1 2 3   >>