Xena Maharani, author
Analisis Pengaruh Strategi Brand Extension terhadap (Re)purchase Intention dan e-WOM Intention Konsumen (Studi Kasus: Bank BCA Digital) = Analysis of The Effect of Brand Extension Strategy on Consumer (Re)purchase Intention and e-WOM Intention (Case Study: Bank BCA Digital)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Luvina Alya Syakira, author
Pengaruh e-wom terhadap purchase intention: kasus konten Shopee haul sebagai strategi pemasaran digital Shopee = The Effect of e-wom on purchase intention: the case of shopee haul content as Shopee digital marketing strategy
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Makalah dan Kertas Kerja
Andriani Yuliasningrum, author
Analisis pengaruh electronic-word-of-mouth e-wom pada beauty blog terhadap brand image dan purchase intention: studi kasus pada produk kosmetik Etude House = Analysis effect of electronic word of mouth e wom on beauty blog towards brand image and purchase intention: a case study on cosmetic products Etude House
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Sara Febrilia, author
Analisis pengaruh electronic word of mouth (e-WOM) terhadap purchase intention: studi pada aplikasi dan situs Zomato Indonesia = The influence of electronic word of mouth (e-WOM) on purchase Intention: study case: Zomato's application and website
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Ayu Larasati Natasha Asmara, author
Pengaruh E-WOM involvement dan sikap terhadap lingkungan terhadap intensi membeli produk hijau pada konsumen dewasa muda = The effect of E-WOM involvement and environmental attitude toward green purchase intention on young adult consumer
Fakultas Psikologi Universitas Indonesia, 2019
 UI - Skripsi (Membership)
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