Bailey, Simon, author
On branding: dampak digital terhadap merek = Myths of branding: a brand is just a logo, and other popular misconceptions
Bhuana Ilmu Populer, 2021
 Buku Teks
Ricki Hardi, author
Analisis pengaruh perubahan desain logo pada sikap pelanggan terhadap brand (melalui mediasi evaluasi logo) yang dimoderasi oleh komitmen terhadap brand kajian pada PT Garuda Indonesia Tbk = Analysis of the effect of logo redesign toward brand attitude (through the mediation of logo evaluation) moderated by brand commitment case study of PT Garuda Indonesia Tbk / Ricki Hardi
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis Membership
Made Bayu Wedagama, author
Analisis pengaruh perubahan logo merek terhadap performa kriteria brand element (perspektif buyer dan user dari produk AXE) = Analysis the effect of changes in brand logo toward performance of brand element's criteria (perspectives from buyer and user of AXE product)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis Open
Amanda Junisa, author
Juridical analysis regarding the prohibition to record a logo as copyright post the enactment of law no. 28 of year 2014 on copyrights = Tinjauan yuridis mengenai larangan untuk mendaftarkan logo sebagai hak cipta pasca diberlakukannya undang-undang no. 28 tahun 2014 tentang hak cipta
2016
 UI - Skripsi Membership
Tamara Benardin Jordanus, author
Investigating the mediating effect of a company's sexual harassement case on its brand popularity-case study grab = Menyelidiki efek mediasi dari kasus pelecehan seksual perusahaan terhadap perebutan studi kasus popularitas merek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
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