Aulia Hasanah, author
Rangkaian hubungan sikap merek, perilaku pembelian berulang dan kesetiaan merek terhadap kesediaan membayar dengan harga premium (studi kasus mahasiswa UI)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2003
 UI - Tesis (Membership)
Apsari Anindyajati, author
Pengaruh brand personality terhadap repurchase intention pada merek pakaian uniqlo pada mahasiswa program sarjana dan vokasi di Universitas Indonesia Depok = The effect of brand personality towards repurchase intention on uniqlo fashion brand on Universitas Indonesia Depok undergraduate and vocational students / Apsari Anindyajati
2015
 UI - Skripsi (Membership)
Gilang Hredaya, author
Aplikasi ekuitas merek pelanggan bali dan lombok sebagai merek destinasi = The application of customer based brand equity bali and lombok as destination brand
2015
 UI - Skripsi (Membership)
Novely Siswaningsih, author
Pengaruh interaksi pengguna media sosial terhadap brand awareness dan purchase intention : studi kasus instagram nyx cosmetics = The impact of user interactions in social media on brand awareness and purchase intention : the case of instagram of nyx cosmetics /
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi (Membership)
Mabrur Herzaridano, author
Analisis pengaruh smartwatch product category characteristics terhadap brand extension attitude studi kasus samsung galaxy gear = The analysis of effects of smartwatch product category characteristics toward brand extension attitude samsung galaxy gear case study / Mabrur Herzaridano
2015
 UI - Skripsi (Membership)
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