Anamika Fabriarni Mulia, author
Analisis Pengaruh Personality Traits dan Aktivitas Media Sosial Instagram terhadap Word-of-Mouth pada Industri Sustainable Fashion = Analysis of the Influence of Personality Traits and Instagram Social Media Activity on Word-of-Mouth in the Sustainable Fashion Industry
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Rizka Rianda Devira, author
Pengaruh penggunaan media sosial Instagram dan elektronik dari mulut ke mulut pada keterlibatan keputusan pembelian dalam mode e-commerce di Indonesia = The influence of the use of social media Instagram and word of mouth on the involvement of purchasing decisions in e-commerce mode in Indonesia
2019
 UI - Skripsi (Membership)
Shindy Rachmawati, author
Analisis pengaruh interaksi di media sosial terhadap emotional attachment, brand relationship quality, dan word of mouth pada musisi Indie dalam negeri = Analyzing the effect of social media interaction on emotional attachment brand relationship quality and word of mouth on local Indie musician
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Yulia Rahmadini, author
Pengaruh social media terhadap emosi brand relationship quality dan word of mouth (WOM) pada penonton konser di Indonesia = The influence of social media towards emotions brand relationship quality and word of mouth WOM on concert s attendances in Indonesia / Yulia Rahmadini
2015
 UI - Skripsi (Membership)
Analisis pengaruh sosial media twitter sebagai electronic word of mouth terhadap repurchase intention denan brand image starbuck coffee Indonesia sebagai mediasi
 Artikel Jurnal
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