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Siregar, Dewi Retno Lestari, author

Peranan Brand Equity Dalam Membentuk Citra Perguruan Tinggi (Studi Kasus: Mengambil Keputusan Dalam Memilih Program S1-Prasetiya Mulya Business School) = The Role of Brand Equity in Shaping the Image of University (Case Study: The Decision to Choose the Undergraduate Programs-Prasetiya Mulya Business School)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013

UI - Tesis Membership

Daniel Aditama, author

Analisis peran advertising dan sales promotions dalam menciptakan brand equity studi kasus: coca cola = Examining the role of advertising and sales promotions in brand equity creation case study: coca cola

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi Membership

Limbong, Farida Meity Romauli, author

Pengaruh persepsi konsumen atas produk, distribusi, dan harga terhadap citra merek dalam membangun ekuitas merek : studi kasus Produk Suzuki Ertiga) = The influence of customer perception on product place and price to brand image in building brand equity : case study Suzuki Ertiga / Farida Meity Romauli Limbong

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Tesis Membership

Ellena Nurfazria Handayani, author

Analisis peran program corporate social responsibility (CSR) dalam membangun corporate reputation, brand equity, dan social equity brand : studi kasus pada merek Lifebuoy produk dari PT. Unilever = Analysis of the role of corporate social responsibility in building corporate reputation, brand equity, and social equity brand : case study as a product from unilever corpration

Program Pascasarjana Universitas Indonesia, 2012

UI - Tesis Open

Suryo Utomo, author

Pengaruh Country of Origin Image terhadap pembentukan Brand Equity dalam produk otomotif : studi kasus Bajaj Auto Indonesia = The effect of Country of Origin Image on the formation of Brand Equity in automotive product : case study Bajaj Auto Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012

UI - Skripsi Membership

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