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Farid Aprilido, author

Pengaruh keterlibatan pelanggan terhadap keintiman merk mode: kasus dari merk mode Indonesia = The Effect of Customer Engagement on Fashion Brand Intimacy: The Case of Indonesia Fashion Brands

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi Membership

Khalisha Azzahra, author

Analisis Pengaruh Brand Love dan Brand Image Terhadap Customer Engagement pada Apparel Fashion Brands = Analysis of Brand Love and Brand Image Towards Customer Engagement on Apparel Fashion Brands

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021

UI - Tesis Membership

Yvoi Katchya Lovinszky, author

Meso-Influencers: Pengaruh Terhadap Keterlibatan Merek, Harapan Nilai terhadap Merek, dan Intensi Membeli untuk Merek Fashion Indonesia = Impact on Brand Engagement, Brand Expected Value, and Purchase Intention in Indonesian Fashion Apparel Brands

Fakultas Ekonomi Dan Bisnis Universitas Indonesia, 2020

UI - Skripsi Membership

Cindy Yanci, author

Analisis pengaruh brand love, brand image dan brand personality terhadap brand engagement dengan ethnocentrism sebagai faktor moderasi: studi kasus pada brand fashion lokal di Indonesia = The effects of brand love brand image and brand personality on brand engagement with ethnocentrism as moderating variable: study case local fashion brands in Indonesia

2017

UI - Skripsi Membership

Kent Rusli, author

Pengaruh pengalaman merk, terhadap kepercayaan, kepuasan merk, kepada loyalitas merk di dalam industri rokok di Indonesia = The impact of brand experience, brand trust, brand satisfaction onbrand loyalty in cigarete industry in Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis Membership

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