Pengaruh kebutuhan untuk keunikan, sikap terhadap produk, nilai emosional kualitas yang diterima terhadap niat beli (studi kasus: pelanggan kedai kopi waralaba lokal Excelso dan waralaba asing Coffee Bean tea leaf & Tea Leaf) = The effect of need for uniqueness, attitude toward product, emotional value, perceived quality, to purchase intention (cases study: customer coffee rest from franchise local Excelso and franchise foreign Coffee Bean & Tea Leaf)