Nuzul Inas Nabila
Analisis ekuitas merek internal perusahaan di kategori high involvement studi pada Nike Indonesia = Analysis of company internal brand equity in category high involvement study on Nike Indonesia / Nuzul Inas Nabila
2015
 UI - Tesis Membership
Athanasius Gregorius Mangentang
Analisis pengaruh penggerak ekuitas pelanggan (customer equity drivers) terhadap loyalitas pelanggan bisnis di sektor penyedia jasa layanan I.T = Analysis of customer equity drivers effects on customer loyalty in B2B I.T services context / Athanasius Gregorius Mangentang
2015
 UI - Tesis Membership
Zoultan Tariq Imanshah Maarifai
Analisa brand equity untuk mempertahankan market leardiership studi kasus: layanan indosat blackberry
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009
 UI - Tesis Open
Endy Subiantoro
Analisis atribut - atribut CBBE (customer-based brand equity) :studi kasus:harian bisnis indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2008
 UI - Tesis Open
Aries Susanty
The relationship between brand equity, customer satisfaction, and brand loyalty on coffee shop: study of excelso and starbucks. / Aries Susanty, Eirene Kenny
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015
 Artikel Jurnal