Analisis Customer Based Brand Equity (CBBE) Hasil Dari Program Integrated Marketing Communication (IMC) dalam Membangun Ekuitas Merek: Studi Kasus LA Lights

Integrated marketing communication (IMC) analysis to build brand equity for business to business (B2B) market in Indonesia case study: PT. EMC information systems

IMC (Integrated Marketing Communication) that sells

Analisis pengaruh komunikasi pemasaran terpadu terhadap ekuitas merek dalam strategi co-branding fast-fashion brand Hennes and Mauritz (H&M) dengan desainer high-end brand = Analysis of integrated marketing communication effect to brand equity in the case of fast-fashion brand Hennes and Mauritz (H&M) and high-end brand designer co-branding strategy

Pengaruh komunikasi pemasaran terpadu terhadap brand awareness studi eksplanatif pengaruh komunikasi pemasaran terpadu terhadap brand awareness program studi manajemen transportasi dan logistik = The influence of integrated marketing communication imc through brand awareness explanatif study about the influence of integrated marketing communication imc through brand awareness of transportation and logistics management programs