Asih Pertiwi
Pengaruh Iklan Personalisasi di Instagram Terhadap Ekuitas Merek = The Impact of Personalized Advertising on Instagram to The Brand Equity
Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Eva Latifah
Analisis hubungan efektivitas iklan dengan ekuitas merek : studi kasus pada iklan televisi produk Axe = Analysis relationship between advertising effectiveness and brand equity : case study Axe's television advertising / Eva Latifah
2013
 UI - Tesis (Membership)
Aljerow Putra
Examining the role of advertising and sales promotion in Burger King brand equity creation = Meneliti peran iklan dan promosi penjualan terhadap penciptaan ekuitas merek pada Burger King
2016
 UI - Skripsi (Membership)
Arya Damar Jayengrana
Analisis peran iklan dan promosi penjualan dalam penciptaan ekuitas merek = Examining the role of advertising and sales promotions in brand equity creation
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Siahaan, Christian Erwin
Analisis periklanan PT. Pertamina (Persero) terhadap ekuitas merek Pelumas Fastron = Advertising analysis at PT. Pertamina (Persero) to brand equity of Fastron Oil
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2010
 UI - Tesis (Open)