Analisis Pengaruh Halal Brand Personality dan Brand Experience terhadap Brand Prestige, Brand Trust, Customer Satisfaction, dan Brand Loyalty pada Merek Halal. Studi kasus: Produk Perawatan Pria Merek Kahf = Analysis of Halal Brand Personality and Brand Experience on Brand Prestige, Brand Trust, Customer Satisfaction, and Brand Loyalty on Halal Brand. Study case: Men Personal Care Brand Kahf.

Pengaruh citra merek terhadap loyalitas merek scotch brite tm = The influence of brand image towards brand loyalty scotch brite tm brand

Pengaruh brand image terhadap pembentukan brand equity (studi pada Kentucky Fried Chicken di Jakarta)

Peningkatan impulse buying mahasiswa di semarang terhadap produk fashion lokal melalui ethnocentrism, brand image dan country of origin/ Sri Widiyati, Saiful Ghozi

Pengaruh brand personality terhadap brand loyalty melalui customer satisfaction (studi pada : mahasiswa FISIP UI pengguna blackberry